Does your Amazon business need an SMM specialist?

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Does your Amazon business need an SMM specialist?

Feb 26, 2024

Useful articles

Does your Amazon business need an SMM specialist?

If you are building a brand, it is important for your products to be recognized beyond Amazon and to be purchased on other online and offline platforms. In this case, you need a good SMM specialist.

After all, an SMM specialist is not only about creative stories, beautiful content, and engaging texts. Nowadays, artificial intelligence copes well with most of these functions.

The tasks of an SMM specialist may include audience building, collaboration with bloggers, developing and implementing a brand recognition strategy, and creating a loyal audience.

To make it clearer, I will share some cases from personal experience.

Our SMM specialist has been working for a year and a half. There is no budget for paid advertising. We only gain subscribers through organic reach and influencer marketing.

– As for the increase in sales, it was not possible to track, but there were several times when after an influencer’s advertising, sales on Amazon increased by 20% on those days.

– Many businesses have started to approach us to resell our products as B2B.

– After a year and a half, many bloggers take our product without additional payment for advertising, as brand recognition has increased.

– The account, which was opened from scratch, now has 1670 subscribers.

A couple of cases of working with influencers

1. Collaboration format: reels with the co-authorship option – to increase account activity. A British influencer chose one product from our store + a 10% promo code for their subscribers.

Results: influx of new subscribers, brand recognition, and a 2x increase in sales of the advertised product in the UK during the video display.

2. Collaboration with an influencer from the US in the niche of home pet care led to the appearance of 250 new subscribers and a 2x increase in sales of one of the products during reels, with over 400 reposts and saves.

3. Collaboration with a blogger from the US in the fitness/supplements niche. The blogger chose one product from our store + a 10% promo code for their subscribers + $75.

Results: new subscribers, increased brand recognition, traffic, and sales.

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Conclusion

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