### 🌿 About the company

 

We are an established e-commerce brand creating wellness products that support healthier everyday habits and improve quality of life.

The brand serves customers across the US through major online marketplaces and is now investing in TikTok Shop as an important new growth channel. Our goal is to build a strong social commerce presence by combining engaging content, trusted creator partnerships, and performance marketing.
 

### ✨ About the role

 

We are looking for a TikTok Shop Manager who can develop and manage the channel end to end.

This is a hands-on role covering everything from shop registration and technical setup to advertising, daily store operations, affiliate partnerships, and performance analysis.

You will have the opportunity to shape the TikTok Shop strategy, build the necessary processes, test different growth approaches, and turn the channel into a sustainable source of revenue for the brand.

 

### 💼 Work conditions

 

🏠 Work format: fully remote;

🌎 Location: open globally, with a particular interest in candidates based in the US;

⏰ Schedule: flexible and results-focused, with sufficient overlap for communication with the US working hours;

📅 Employment: full-time preferred, although part-time cooperation may be considered for an experienced specialist;

💰 Compensation: competitive fixed salary based on experience plus performance-related bonuses;

🤝 Cooperation: long-term role with direct access to decision-makers and key business data.

 

### 🎯 Responsibilities

 

#### **🛒 Shop launch and daily operations**

✅ Own the TikTok Shop US registration, verification, and onboarding process;

✅ Coordinate the required documentation and resolve registration or account-related issues with TikTok support;

✅ Configure Seller Center and prepare the shop for launch;

✅ Create and manage product listings, collections, pricing, discounts, and promotional offers;

✅ Maintain accurate catalog, inventory, and order information;

✅ Monitor shop health, policy notifications, customer experience, and operational performance;

✅ Identify and resolve issues that may affect product visibility, account stability, or sales.

#### **📊 Paid advertising and revenue growth**

✅ Develop and execute a performance strategy for TikTok Shop;

✅ Launch and optimize GMV Max, Video Shopping Ads, Product Shopping Ads, LIVE Shopping Ads, and Spark Ads;

✅ Plan and manage advertising budgets across products, campaigns, and growth initiatives;

✅ Analyze campaign results and optimize toward ROAS, GMV, conversion rate, CAC, and profitability targets;

✅ Test different products, audiences, offers, creatives, landing experiences, and promotional mechanics;

✅ Identify opportunities to scale winning products and improve the performance of underperforming campaigns;

✅ Support external traffic strategies that connect TikTok with the brand’s presence on Amazon and other sales channels.

#### **🎥 Creators, UGC, and affiliate partnerships**

✅ Build and develop the brand’s TikTok Shop affiliate program;

✅ Identify and recruit relevant US-based creators, influencers, and affiliates in the wellness space;

✅ Manage creator outreach, negotiations, commission structures, and product sampling;

✅ Prepare content briefs, references, key messages, and product guidelines;

✅ Review creator content and provide clear feedback on hooks, storytelling, product presentation, and conversion potential;

✅ Ensure that creator content follows TikTok policies and the brand’s requirements for wellness-related communication;

✅ Track affiliate performance and strengthen relationships with creators who consistently generate sales;

✅ Create campaigns and incentive programs that encourage creators to produce more high-quality content.

#### **📈 Analytics and process development**

✅ Build regular reporting for shop, advertising, and affiliate performance;

✅ Use data to determine which products, creators, campaigns, and content formats should be scaled;

✅ Monitor market trends, competitors, and new TikTok Shop tools and features;

✅ Establish clear workflows for advertising, creator communication, content production, product launches, and reporting;

✅ Collaborate with the e-commerce, creative, operations, and customer support teams.

### 🔎 Requirements

 

⭐ Hands-on experience launching or managing TikTok Shop in the US market;

⭐ Experience handling TikTok Shop registration, verification, setup, and account troubleshooting;

⭐ Strong working knowledge of TikTok Seller Center and TikTok Ads Manager;

⭐ Experience launching and optimizing paid campaigns, including GMV Max and shopping ad formats;

⭐ Experience managing advertising budgets and making independent optimization decisions;

⭐ Practical experience with TikTok Shop affiliates, US creators, influencer outreach, and UGC production;

⭐ Understanding of TikTok content mechanics and the ability to recognize content with strong commercial potential;

⭐ Confidence working with performance metrics, reports, and large amounts of data;

⭐ Advanced English level for daily communication with creators, partners, and platform support;

⭐ Strong ownership, problem-solving skills, and the ability to build processes independently.

### **➕ Nice to havе**

 

🌱 Experience with wellness, supplements, health, beauty, personal care, or other consumer products;

🛍️ Experience managing a multi-product or multi-SKU TikTok Shop catalog;

👥 Experience coordinating a team of freelancers, creators, or external agencies;

🎙️ Experience organizing TikTok LIVE Shopping activities.

### **🎁 What we offer**

 

🚀 The opportunity to build and develop an important sales channel with significant growth potential;

🧠 Autonomy to propose strategies, select tools, and make decisions within your area of responsibility;

💸 Access to budgets for advertising, creator partnerships, product samples, and testing;

📊 Direct influence on revenue, brand visibility, and overall e-commerce growth;

🌴 Paid vacation, sick leave, and public holidays;

🏡 A flexible remote environment focused on results rather than micromanagement;

📚 Space for professional development through new projects, experiments, and platform opportunities;

🤝 A supportive team that values initiative, transparency, and practical solutions.

 

🌿 If you know how to turn TikTok Shop into a structured and scalable sales channel—and are equally comfortable working with shop operations, advertising, and creators—we would be happy to meet you.

 

 

If you have not received a response from us within 5 days after applying, please message us here: t.me/TBstatus_checker_bot