🌱 About the company:

HOME GROWN is a fast-growing seed and gardening brand with 180+ SKUs and an integrated supply chain through Heirloom Organics.
The company currently operates across Amazon, TikTok Shop, Shopify, and retail channels, and is scaling from $20M revenue in 2026 to $30M+ in 2027.
The Amazon side of the business is already established. Now the team is looking for someone to build and scale everything outside Amazon – including DTC, TikTok Shop, paid acquisition, lifecycle marketing, and creator partnerships.

⭐️ About the role:

This is a builder role, not an operator role. DTC is near zero today, TikTok Shop is already generating consistent revenue, although margins are currently in the low single digits.
Off-Amazon paid does not exist. Lifecycle exists but is dormant. The affiliate program needs to be ramped up and a proper system for managing creators needs to be created.
If you have built marketing engines from near-zero before, you will recognize the work and the upside. If you have only optimized established programs at large brands, this is not the role for you.

🚀 Your Mission

Lead HOME GROWN’s external marketing across DTC, TikTok Shop, paid media, and brand. Build the demand engine and creative output that takes total company revenue from $20M to $30M+, partnering closely with the Amazon team so external channels grow as standalone businesses while amplifying the Amazon ecosystem

⏰ Working Conditions:

Full-time, remote
Working hours: mandatory overlap 8 AM – 12 PM EST, remaining hours flexible
English is required (all internal communication is in English)