Media Buyer (Meta) – Part-Time (Possibility to Grow into Full-Time)
The Media Buyer (Meta) – Part-Time role at Ollwa focuses on planning, launching, and optimizing paid advertising campaigns on Meta platforms (Facebook and Instagram). This is a part-time, remote role, with the possibility to grow into a full-time position. Day-to-day responsibilities include setting up campaigns, selecting audiences, managing budgets, monitoring performance metrics, and adjusting creatives and targeting to improve results. The role involves collaborating with internal stakeholders to align media strategy with business goals, preparing performance reports, and making recommendations for ongoing optimization. The Media Buyer will also stay current with Meta advertising policies, best practices, and platform updates to ensure compliant and effective campaigns.
Qualifications
Demonstrated proficiency in Media Planning and Media Strategy, particularly for Meta (Facebook/Instagram) advertising.
Strong Analytical Skills, including the ability to interpret campaign data, identify trends, and make data-driven optimization decisions.
Experience in Media Buying, including audience targeting, bid and budget management, and A/B testing for paid social campaigns.
Effective Communication skills to collaborate with team members, present findings, and translate performance data into clear insights.
Familiarity with Meta Ads Manager and related tools; experience with other digital advertising platforms is an advantage.
Relevant education or training in marketing, advertising, business, or a related field; prior agency or in-house performance marketing experience is a plus.
Commitment to ethical, inclusive, and non-discriminatory marketing practices, with openness to feedback and continuous learning.
Requirements
2–3+ years of hands-on media buying on Meta Ads, including campaigns you built and managed yourself
Experience running ads for supplement brands, including working within Meta’s health and supplement ad policies
Experience managing high budgets (at least [$X/month] in ad spend), with results you can show us
Experience launching and scaling ad accounts from the beginning, not only managing accounts that were already running
A direct-response or performance marketing background (e-commerce/DTC preferred), with a solid grasp of ROAS, CPA, CAC, AOV and LTV
Strong analytical skills. You read your own data and don’t wait for a brief to know what to test next.
Clear, proactive communication and a sense of ownership
Responsibilities
Plan, launch, manage and scale campaigns on Meta (Facebook and Instagram), starting with our US launch
Own budgets, pacing and bidding to hit ROAS, CPA and revenue targets
Build and refine audiences: prospecting, retargeting, lookalikes and broad
Run a steady creative testing process (hooks, angles, formats, UGC, statics) and brief the creative team on what to make next
Watch performance daily, kill losing ads fast and scale the winners
Work with the team to keep tracking accurate (Pixel, Conversions API, GA4, UTMs)
Send clear weekly reports: what happened, why it happened and what you’ll do next
Stay current on Meta platform changes, ad policies and new ad formats
Would be a plus
Hands-on experience with Google Ads (Search, Shopping, Performance Max) and YouTube Ads, including their health and supplement policies
Experience with health or wellness brands beyond supplements
Familiarity with Shopify
Work conditions
Location: Fully remote
Schedule: Part-time, with the possibility to grow into a full-time role as the brand and ad spend scale
Working hours: You need to be available during US Eastern Time (EST) business hours
Start: A paid one-month trial working on our live ad accounts, with clear goals
Compensation: Discussed during the hiring process, based on your experience