Creative Strategist / UGC Manager
You’ll own our creative engine: deciding what we make, why we make it and what we learn from it every week. You’ll plan the weekly content for UGC, in-house and AI-assisted videos, dig into customer research and competitor ads to find new angles, and write clear, direct scripts and briefs for creators. You’ll also act as the producer: recruiting creators, keeping videos on message and working with our designer and video editor to turn ideas into ads that perform.
Requirements
Excellent written English
Experience creating performance-focused content (DTC, e-commerce or paid social)
Experience creating content for supplement brands
Awareness of supplement ad compliance: no disease claims, approved claims only, required disclaimers, clear #ad disclosures and no AI avatars posing as real customers
Ability to write straight-to-the-point scripts and turn research into concise, persuasive copy
Strong research skills: you know how to find angles in reviews, forums and competitor ads
Experience working with UGC creators, including writing briefs and giving feedback
Organized and able to manage multiple creators and deadlines at once
Responsibilities
What You’ll Do
Angles, research and strategy
Own the content strategy and the weekly creative plan for UGC, in-house and AI-assisted videos
Find new angles by researching customer needs, pain points and language on Google, Amazon (including review analysis with tools like Shulex), Trustpilot, Reddit and YouTube
Research direct and indirect competitors: their ads, landing pages, offers and bad reviews (the gaps they leave are our opportunities)
Analyze competitors’ ideas, then improve on them and put them into action
Keep an organized angle and hook library so winning ideas can be reused and built on
Scripts, briefs and copy
Write straight-to-the-point scripts for UGC, AI-generated and in-house videos
Write clear creator briefs covering the angle, hook, key message, dos and don’ts, and deliverables
Check and edit scripts before production
Write sales copy for video captions and descriptions, ads, product listings and social media
Creator management and production
Recruit and onboard UGC creators, and build a reliable roster
Coordinate creators, timelines and deliveries
Keep every video on message and on brief
Check the quality of creator videos (audio, lighting, framing, delivery, script accuracy) and request reshoots when needed
Secure content usage rights and whitelisting permissions for every video
Work closely with the designer and video editor to turn raw content into finished ads
Coordinate in-house and AI-assisted content alongside UGC
Testing and learning
Test the same script and angle with multiple creators to see which person, style and delivery performs best
Plan content one week or more ahead, then review the results each week to see which angles, hooks and formats worked best
Use those findings to plan the next week’s content
Work with the media buyer to read ad performance (hook rate, hold rate, CTR, CPA, ROAS) and decide what to iterate, scale or drop
Would be a plus
Experience with health or wellness brands beyond supplements
Familiarity with the Meta Ad Library, TikTok Creative Center and ad-spy tools
Experience scripting for AI video tools and AI avatars
Basic knowledge of Meta Ads Manager and creative performance metrics
Experience with Amazon listings and review tools like Shulex
Work conditions
Location: Fully remote
Schedule: Part-time, with the possibility to grow into a full-time role as the brand and ad spend scale
Working hours: You need to be available during US Eastern Time (EST) business hours
Start: A paid one-month trial working on our live ad accounts, with clear goals
Compensation: Discussed during the hiring process, based on your experience